Unified visual network revamp
All four storefronts were redesigned around a shared dark-mode luxury automotive system while preserving each brand’s service focus and operational identity.
Multi-Brand Automotive Services Portfolio
How the Detail Driven ecosystem locked down Jackson Hole with unified identity and zero-CAC automation
The situation
Fixing fractured identity and wasted customer data across a multi-brand portfolio.
The Detail Driven parent brand owned a powerful suite of automotive businesses in Jackson Hole, but the digital experience and customer database were fragmented. Customers who trusted one shop had no clear path into the other businesses, leaving major lifetime value on the table.
- Client
- Detail Driven Family of Brands
- Location
- Jackson Hole, Wyoming
- Industry
- Multi-Brand Automotive Services Portfolio
- Each sub-brand looked different online, so customers who trusted one business often did not realize the same parent company operated the others.
- A completed windshield repair, oil change, detail, or bodyshop job ended the customer journey instead of triggering the next relevant offer.
- Marketing spend was isolated by business unit instead of compounding lifetime value across the master customer database.
The system we built
The design and automation system behind zero-CAC cross-brand growth.
Cross-brand navigation architecture
The header system keeps the Detail Driven parent identity visible and uses a sub-brand switcher so traffic can naturally move between Auto Spa, The Garage, Windshield Doctor, and Mike’s Bodyshop.
Post-job CRM revenue engine
Completed jobs trigger delayed SMS and email automations that recommend the next relevant portfolio service, turning customer satisfaction into cross-brand booking intent.
Screenshots & proof
From siloed shops to a unified automotive ecosystem.
Results
The numbers behind the headline.
4 Portfolio brands unified
Auto Spa, The Garage, Windshield Doctor, and Mike’s Bodyshop under one cohesive digital identity.
$0 Backend CAC
Cross-brand offers target existing customers who already trust the ecosystem.
Higher LTV Primary outcome
Single-service customers can become repeat clients across detailing, glass, repair, and mechanic services.
Local lock-in Market effect
A frictionless automotive network makes it harder for single-service competitors to win the next job.
Portfolio architecture
A unified brand network that turns one-service customers into lifelong portfolio clients.
| Campaign | Leads | Avg. CPL | Investment |
|---|---|---|---|
| Mike’s Bodyshop | Expert Collision Repair Since 1973 | Crimson red CTA | Get A Free Quote |
| Windshield Doctor | Fast turnaround windshield replacements | True blue CTA | Get A Free Quote |
| The Garage | Jackson Hole’s highest rated mechanic shop | Burnt orange CTA | Get A Free Quote |
| Auto Spa | Jackson Hole’s #1 detailing studio | Electric teal CTA | Book Your Detail |
PPF offer Windshield to Auto Spa
After a chip repair completion, automation can offer $200 off full-front paint protection film at Auto Spa.
Coating/tint offer Bodyshop to Auto Spa
Post-collision repair customers can receive ceramic coating or ceramic window tint offers to protect fresh paint.
Glass repair reminder Garage to Windshield Doctor
Mechanical maintenance can trigger windshield repair reminders when small cracks are identified.
Seasonal tune-up Auto Spa to The Garage
Premium detail clients can be placed into priority reminders for oil changes, tune-ups, and seasonal maintenance.
Book a strategy call
Want results like this?
Pick a time for a strategy call. We will look at your website, ads, CRM, search visibility, and follow-up process before recommending what to fix first.
- Website and SEO review
- Paid ads and tracking review
- CRM and follow-up review
- AI automation opportunities