Simplufy Book a call Premium Auto Detailing & Paint Correction
The situation
Detail Driven operates in Jackson Hole, an affluent but highly discerning market where premium auto detailing, paint correction, and protection packages must be positioned differently than generic car wash offers.
The system we built
Instead of advertising a generic service menu, we framed campaigns around premium outcomes like showroom-ready transformations and seasonal vehicle protection. That positioning helped filter out price shoppers and attract owners willing to invest in proper care.
The campaign used stark, high-contrast ad visuals with premium local vehicle references and clear Jackson Hole callouts. The creative looked closer to a luxury digital showroom than a generic local ad.
We used optimized Meta Lead Forms to reduce friction while still capturing accurate phone numbers, emails, and intent signals so the shop could follow up directly with warm vehicle owners.
Screenshots & proof
Results
Inbound Meta form leads generated by localized premium detailing campaigns.
Efficient lead acquisition for services priced from $400 to $1,500.
Based on the client’s reported 30% close rate from qualified form leads.
Front-end revenue range based on booked jobs across base and elite detailing packages.
Meta Ads performance
| Campaign | Leads | Avg. CPL | Investment |
|---|---|---|---|
| #2 Showroom Look | 42 leads | 3.40% CTR | $27.76 CPL |
| #3 Premium Focus | 40 leads | 4.36% CTR | $14.13 CPL |
| #1 - Copy | 26 leads | 3.39% CTR | $32.77 CPL |
| #1 Core Base | 14 leads | 2.45% CTR | $19.43 CPL |
| #3 - Copy | 8 leads | 2.96% CTR | $32.41 CPL |
| #14 Range Rover Variant | 5 leads | 2.84% CTR | $20.01 CPL |
| Other ad variants | 4 leads | - | - |
| Campaign totals | 139 leads | 3.05% avg. CTR | $24.01 avg. CPL |
Automated Meta Ads investment used to generate high-ticket detailing form leads.
Inbound form leads generated from localized, direct-response ad variants.
Estimated premium jobs secured based on the client’s 30% close rate.
Estimated return range based on $400 base and $1,500 elite detailing packages.
Book a strategy call
Pick a time for a strategy call. We will look at your website, ads, CRM, search visibility, and follow-up process before recommending what to fix first.