Founder-led UGC-style video creatives
The campaign used authentic, raw cell-phone video creatives with the founder speaking directly to detailers dealing with long hours, price shoppers, weak backend systems, and inconsistent growth.
Online Education, Consulting & B2B Coaching
How Momentum Coaching built a 27x+ ROAS lead machine
The situation
Cutting through skepticism in a noisy B2B coaching market.
Momentum Coaching helps auto detailers premiumize their operations, install backend systems, and upsell ongoing maintenance plans. The offer was strong, but the coaching market is crowded and skeptical buyers need trust before booking a call.
- Client
- Momentum Coaching
- Location
- Serving auto detailers nationwide
- Industry
- Online Education, Consulting & B2B Coaching
- Blue-collar business owners are naturally skeptical of online coaching programs, especially when the market is full of generic gurus and overpromised systems.
- Selling a $3,000 coaching program directly from social media requires authority, trust, and fast message-to-market fit before a prospect ever books a call.
- Traditional webinar funnels and B2B targeting can drive lead costs into the $20 to $50 range, which would have made the campaign much harder to scale on a small budget.
The system we built
The founder-led funnel behind a 27.6x ROAS campaign.
Micro-budget multi-variant testing
Instead of betting the full budget on one angle, we tested variants v2 through v8 so Meta could quickly identify the winning hooks, video clips, and messaging angles that produced unusually low B2B lead costs.
Frictionless high-intent native forms
Meta native Lead Forms removed landing-page friction while still giving the sales team warm contacts to call, text, and route into an appointment-booking workflow.
Screenshots & proof
From saturated coaching market to bootstrap-budget B2B scale.
Results
The numbers behind the headline.
134 Targeted B2B leads
Auto detailers captured through native Meta lead forms.
$2.43 Average cost per lead
Extremely efficient acquisition for a high-ticket B2B coaching offer.
3 New program members
Closed high-ticket coaching clients from the campaign window.
27.6x Return on ad spend
$9,000 in immediate front-end revenue from $325.35 in spend.
B2B Meta Ads performance
Low-friction native lead funnels that captured 134 targeted detailer leads.
| Campaign | Leads | Avg. CPL | Investment |
|---|---|---|---|
| v2 Top Performer | 80 leads | $2.03 CPL | $162.76 spend |
| v3 Scale Variant | 38 leads | $2.62 CPL | $99.72 spend |
| v4 | 9 leads | $4.05 CPL | $36.42 spend |
| v5 | 2 leads | $4.04 CPL | $8.08 spend |
| v6 | 2 leads | $2.81 CPL | $5.62 spend |
| v7 | 2 leads | $4.01 CPL | $8.01 spend |
| v8 | 1 lead | $4.74 CPL | $4.74 spend |
| Campaign totals | 134 leads | $2.43 avg. CPL | $325.35 spend |
$325.35 Ad budget invested
Total Meta Ads spend used to test and scale founder-led B2B creative variants.
134 B2B leads captured
Auto detailers interested in scaling operations, systems, and premium packages.
$9,000 Immediate revenue
3 new program members closed at $3,000 each.
2,766% Campaign ROI
Equivalent to a 27.6x return on ad spend.
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