Organic-style relatable creator creatives
Instead of polished corporate graphics, the campaign leaned into authentic self-shot lifestyle and personal-brand visuals that looked native to Instagram and Facebook feeds.
Online Women’s Mindset & Business Coaching
How Savannah Schaffer built $500/mo in recurring revenue on a micro-budget
The situation
Solving the paid traffic math for a $50/month coaching offer.
Savannah wanted to validate a low-ticket membership offer that gave members access to a vault of past programs plus weekly live group coaching calls. The funnel had to prove recurring demand without relying on a large ad budget.
- Client
- Savannah Schaffer
- Location
- Online coaching membership
- Industry
- Online Women’s Mindset & Business Coaching
- With a $50/month entry price, the campaign could not afford expensive landing pages, long funnels, or $10 to $20 coaching-industry lead costs without destroying profitability.
- The subscription offer required immediate trust because members needed to believe Savannah could deliver ongoing value, not just a one-time download or course.
- The campaign needed to create immediate profitability by keeping subscriber acquisition cost well below the first monthly checkout value.
The system we built
The micro-budget continuity framework behind profitable subscription growth.
Dual-objective funnel testing
We paired reach campaigns for cheap familiarity with website lead campaigns built for direct response, allowing Savannah to warm the audience while still testing immediate conversion intent.
Frictionless micro-funnel conversion
By removing unnecessary steps and sending interested users directly toward the high-value subscription offer, the campaign reduced drop-off and protected the economics of a $50/month membership.
Screenshots & proof
From micro-budget validation to $500/mo recurring revenue.
Results
The numbers behind the headline.
$500/mo Monthly recurring revenue
Immediate MRR created from the low-ticket continuity subscription.
32 Website leads
Direct-action website leads generated by conversion campaign variants.
$1.07 Average website CPL
Low acquisition cost for a coaching subscription proof-of-concept.
45x+ Projected year-one ROAS
Projected return based on annualized recurring revenue baseline.
Continuity funnel performance
Awareness plus direct response that converted cold traffic into monthly recurring revenue.
| Campaign | Leads | Avg. CPL | Investment |
|---|---|---|---|
| Ad 7 Reach | 19,534 reached | $2.71 per 1k reach | $52.88 spend |
| Ad 5 Reach | 13,487 reached | $2.69 per 1k reach | $36.31 spend |
| Ad 3 Reach | 3,789 reached | $2.57 per 1k reach | $9.73 spend |
| Ad 1 Conversion | 16 website leads | $0.60 CPL | $9.63 spend |
| Ad 7 Conversion | 9 website leads | $0.73 CPL | $6.59 spend |
| Ad 3 Conversion | 4 website leads | $0.78 CPL | $3.10 spend |
| Other conversion ads | 3 website leads | $4.99 CPL | $14.98 spend |
| Website totals | 32 website leads | $1.07 avg. CPL | $34.30 spend |
$133.22 Combined testing budget
$98.92 reach spend plus $34.30 website lead spend.
$500/mo Monthly recurring revenue
Recurring membership revenue built from a $50/month continuity offer.
$6,000/yr Annualized baseline
Baseline annual recurring revenue if the initial MRR holds.
3.75x Month-one return
Immediate upfront return based on first-month recurring revenue.
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- Website and SEO review
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