Simplufy Book a call Residential & Commercial Pest Management
The situation
State Termite & Pest Control had an incredible asset: nearly a century of local trust across Canton and Northeast Ohio. But the old digital experience made that legacy harder to convert. The website felt dated, the message was fragmented, and inbound leads were too dependent on manual follow-up.
The system we built
We reimagined the brand around a clean emerald green and white palette, localized trust messaging, and a bold “Start Your Protection Plan” lead-capture path above the fold so homeowners could quickly identify their pest issue and take action.
New backend triggers format, parse, and route storefront inquiries into the technician and sales workflow quickly, reducing the time between form submission and outreach while the prospect is still in buying mode.
Dynamic local call tracking ties inbound calls to source campaigns, while automated post-service review requests create a hands-free review generation loop for Google Business Profile momentum.
Screenshots & proof
Results
A 93-year local legacy repositioned for modern Northeast Ohio buyers.
Moved from a cluttered early-2000s feel to a clean, trust-inducing digital storefront.
New workflow routing helps hot inquiries reach the team faster.
Post-service review requests support Google Business Profile authority and map visibility.
Before vs. after
| Operational feature | The outdated legacy platform | The modernized growth architecture |
|---|---|---|
| Primary visual palette | Dated red, blue, and white | Clean emerald green and crisp white |
| Core value hook | Fragmented real estate focus | Reliable pest control service in Ohio |
| Inbound lead collection | Static email links and hidden phone numbers | High-intent native lead capture above the fold |
| Lead response velocity | Manual checks taking hours or days | Automated workflow routing near instantly |
| Reputation management | Reactive manual review collection | Automated SMS/email Google review engine |
The redesign kept the company’s heritage while removing digital friction.
New lead routing helps prevent warm inquiries from stalling inside inboxes.
Inbound calls can be attributed to sources and reviewed for booking quality.
Closed service tickets can trigger direct Google review requests.
Book a strategy call
Pick a time for a strategy call. We will look at your website, ads, CRM, search visibility, and follow-up process before recommending what to fix first.